**Alphabet’s privacy-focused app faces resistance from digital ad titans**.
Alphabet Inc’s effort to develop a digital advertising platform that respects user privacy is facing resistance from some of the world’s largest digital ad companies, including Meta Platforms Inc, Amazon.com Inc and Apple Inc, according to people familiar with the matter..
The app, called Topics, is designed to replace third-party cookies, which have been used for years to track users’ online activity and target them with ads. Topics assigns users to a small number of interest categories, such as .
