Google’s messaging app, Allo, is shutting down on March 12, 2019. The app was launched in September 2016 with much fanfare, but it failed to gain traction against competitors like WhatsApp and Facebook Messenger..
Allo was designed to be a more intelligent messaging app, with features like built-in Google Assistant, smart replies, and the ability to send disappearing messages. However, it was criticized for being too complex and for lacking some of the basic features that users expect from a messaging app, such as group chats..
Google announced the shutdown of Allo in a blog post on August 25, 2018. The company said that it was .
